Bridal Blueprint Appeals to Various Types of Brides
Bridal Blueprint appeals to several types of brides and market segments. The main segment being, brides who are seeking a customized gown. This segment consists of women who want to have a one-of-a-kind dress on their special day. Adding their own touches or completely designing their dress from the ground up is very important to them. Another segment of brides that would enjoy Bridal Blueprint would be size-inclusive brides. These brides will be able to design a gown with a tailored fit and customize it specifically to their body type. Lastly, this brand will attract a market segment of brides who prioritize luxury and style. Brides that prioritize luxury would be more likely to spend more money on high-quality craftsmanship, premium fabric, and various embellishments. Bridal Blueprint also offers an array of embellishments and fabrics that can satisfy every stylish bride’s personal preference. Two trends that can be related to these customer segments would be a high demand for personalization and body positivity. Currently, the fashion industry has become extremely saturated with fast fashion brands and micro-trends. This has created a need for personalization and standing out. Bridal
Blueprint allows brides to showcase their personal style and individuality on their wedding day, rather than wearing a mass produced gown. Secondly, body positivity and inclusivity have been a very popular trends over the past decade. As more brands are expanding, it is important to include a size range that caters to everyone. Bride’s that cannot find their sizes in-store or online will be more likely to customize their gown that is tailored specifically for them. This can be achieved through Bridal Blueprint’s 3D visualization tool and virtual consultations with reliable designers. All in all, Bridal Blueprint can satisfy the needs of every type of bride.
